Coderina University Challenge
COUCH 2026
I created the campaign and content strategy for the Coderina University Challenge, the programme with Coderina's largest dedicated audience.
- Higher education
- Innovation
- Youth
- My role
- Publicity team, campaign and content strategy
- Organisation
- Coderina University Challenge
- Year
- 2026
- Category
- Higher education, Innovation, Youth
Type of work
- Campaign strategy
- Content strategy
- Social media management
- Community engagement
The Coderina University Challenge (COUCH) brings university students together to solve real problems with technology. Its Instagram community is Coderina's largest outside the main brand, with more than 850 followers and 85 posts.
As part of the publicity team, I created the campaign and content strategy for COUCH 2026, building on that community and on what I'd learned from earlier campaigns: stories about students travel further than announcements.
- 01
Know the audience
Start from what university students care about and share.
- 02
Lead with stories
Put participants and their ideas at the centre of the content.
- 03
Keep it consistent
One voice and one plan across Instagram and Facebook.
- 855Instagram followers
- 85Posts building the community
- 2Platforms I manage for COUCH
COUCH gives us a strong community to build the next campaign on.
Peace treats social media as brand strategy, not just posting. … I recommend her without reservation to any organisation looking for a strategic, reliable and creative social media professional.
Oluwapelumi OjoDirector, Relationships and Engagement, Coderina EdTech Foundation Read the full reference
Since joining Coderina Education and Technology Foundation as an NYSC corp member, Peace Agada has served as our Social Media Manager and has become central to how we show up online. She manages our presence across Facebook, Instagram, LinkedIn, Twitter and TikTok, along with the accounts of our programmes, including COUCH and eSTEAM. Each one stays consistent with the Coderina brand while keeping a voice of its own.
Peace treats social media as brand strategy, not just posting. She thinks carefully about audience, messaging, and how each piece of content supports our mission of advancing STEAM and robotics education across Africa. Under her management, the Coderina University Challenge (COUCH) Instagram account has seen strong follower growth, and she built and ran the engagement campaign for the 2026 National Robotics Championships, which featured the FIRST LEGO League Challenge and the FIRST Tech Challenge. She kept audiences engaged throughout the competition and turned fast-moving event moments into content that parents, partners and young people could connect with.
She also manages our Innovations Instagram account, where she showcases our work in additive manufacturing and reverse engineering, especially 3D printing. She makes technical work accessible and visually compelling without losing accuracy.
Peace is dependable, creative and takes real ownership of her work. She meets deadlines, responds quickly during live events, and brings fresh ideas without needing close supervision. She takes feedback well and applies it. I recommend her without reservation to any organisation looking for a strategic, reliable and creative social media professional.
In the arena
Event day