Coderina EdTech Foundation
CHECKMATE Africa
I lead the publicity campaign for CHECKMATE Africa, Coderina's chess-in-education initiative, building awareness and school registrations ahead of its first championship in 2027.
- Education
- Chess
- Youth development
- My role
- Publicity Campaign and Communications Lead
- Organisation
- Coderina EdTech Foundation
- Year
- 2026–2027
- Category
- Education, Chess, Youth development
Type of work
- Campaign strategy
- Campaign messaging
- Social media
- Registration drive
- Brand positioning
- Public relations
- Stakeholder communications
- Event publicity
CHECKMATE Africa is an educational initiative by Coderina EdTech Foundation that uses chess as a tool for learning, creativity, strategic thinking and personal development. Beyond the game itself, it helps young people build critical thinking, problem-solving, focus, patience, discipline, analytical reasoning, leadership, confidence and sportsmanship.
The initiative combines school chess clubs, structured training and coaching, tournaments, mentorship, life-skills development and community engagement. In collaboration with the Nigerian Chess Federation, it gives school teams a competition pathway from Zonal and Regional Championships to the National Championship, and on to international competitions.
As Publicity Campaign Lead, I lead the communications and visibility strategy for the 2026–2027 campaign. My job is to translate the initiative's educational, developmental and competitive value into clear, engaging communication for schools, students, parents, coaches, educators and other stakeholders.
That means developing campaign messaging, creating social media content, communicating registration information, writing calls to action, supporting promotional materials and coordinating communications around key milestones. Registration is open to school teams nationwide, and everything we publish builds towards the first competition in 2027.
The work draws on everything I care about in communications: campaign strategy, public relations, social media, brand strategy, audience engagement and education-sector storytelling, all in service of nurturing future-ready young minds.
- 01
School team
Schools register a team of five students and one coach, and start training through school chess clubs.
- 02
Zonal and Regional Championships
Teams compete virtually against schools in their zone and region.
- 03
National Championship
The strongest teams progress to the physical National Championship.
- 04
International competitions
A pathway towards international competition, giving young players wider exposure.
- 2027First championship season
- 5 + 1Students and a coach in every team
- 4Stages from school team to international
- NationwideRegistration open to school teams
Train the Mind. Master the Board. Own Your Future.
Peace treats social media as brand strategy, not just posting. … I recommend her without reservation to any organisation looking for a strategic, reliable and creative social media professional.
Oluwapelumi OjoDirector, Relationships and Engagement, Coderina EdTech Foundation Read the full reference
Since joining Coderina Education and Technology Foundation as an NYSC corp member, Peace Agada has served as our Social Media Manager and has become central to how we show up online. She manages our presence across Facebook, Instagram, LinkedIn, Twitter and TikTok, along with the accounts of our programmes, including COUCH and eSTEAM. Each one stays consistent with the Coderina brand while keeping a voice of its own.
Peace treats social media as brand strategy, not just posting. She thinks carefully about audience, messaging, and how each piece of content supports our mission of advancing STEAM and robotics education across Africa. Under her management, the Coderina University Challenge (COUCH) Instagram account has seen strong follower growth, and she built and ran the engagement campaign for the 2026 National Robotics Championships, which featured the FIRST LEGO League Challenge and the FIRST Tech Challenge. She kept audiences engaged throughout the competition and turned fast-moving event moments into content that parents, partners and young people could connect with.
She also manages our Innovations Instagram account, where she showcases our work in additive manufacturing and reverse engineering, especially 3D printing. She makes technical work accessible and visually compelling without losing accuracy.
Peace is dependable, creative and takes real ownership of her work. She meets deadlines, responds quickly during live events, and brings fresh ideas without needing close supervision. She takes feedback well and applies it. I recommend her without reservation to any organisation looking for a strategic, reliable and creative social media professional.
Train the mind
Event day
Own your future